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She doesn't want another candle. She wants you to call more.

A Mother's Day coupon book of things you'll actually do

Mother's Day gifts have a habit of being decorative. The things mums tend to actually want are less photogenic: a proper phone call that isn't rushed, someone to look at the printer, a Sunday where she isn't the one cooking.

Writing those down turns a vague intention into something she can hold you to — which is the point. Bound as a hardback with her name on the cover, it also survives being put somewhere she can see it, which a text message does not.

The digital book is included with the printed one, so she can start redeeming before the parcel lands.

$44.99 — a real hardback, posted. Printed and bound to order in landscape boards, one promise to a page, despatched within 10 days. The digital book is included, so you can send the code the moment you pay.

Make the book →or send a digital one from free · no account, either side

Mother's Day falls on different dates by country — the UK marks it in March, the US and much of Europe in May.

Promise ideas for Mother's Day

Admit one promiseNº 01
A real phone call30+ minutes, no rushing
NO EXPIRY · NON-TRANSFERABLE · PINKY SEALED
Admit one promiseNº 02
Sunday dinner, on meI cook. You sit.
NO EXPIRY · NON-TRANSFERABLE · PINKY SEALED
Admit one promiseNº 03
Tech support house callPrinter included
NO EXPIRY · NON-TRANSFERABLE · PINKY SEALED
  • One garden afternoonYou point, I dig
  • A grocery runSend the list. No improvising.
  • Old-photos afternoonBring the embarrassing ones
  • Frame that photo, finallyHung straight and everything
  • Teach me the family recipeI'll finally write it down
  • A drive-you-anywhere dayRadio rights: all yours
  • I'll call when I landEvery single time. Promise.

All of these are editable, and you can write your own instead — start a book and change every word. There are ninety more promise ideas sorted by who they are for.

How it works

  1. Stack your promises. Pick from the ideas above or write your own.
  2. Wrap it. Choose a cover, sign a note, and we seal it behind a secret code.
  3. Send the code. They open it, redeem promises whenever, and mark each one kept.

Questions

What do you put in a Mother's Day coupon book?

Practical help and unhurried time, mostly. Jobs she's been putting off, a dinner she doesn't cook, a phone call with no other appointment after it. The unglamorous ones get redeemed most.

Can children make one for their mum?

Yes — there's a whole set of ideas written for kids, from breakfast in bed to a week of no arguing about bedtime. An adult can build it with them in a few minutes.

Can I print it and put it in a card?

Yes. The print view lays the coupons out with cut lines so they can be trimmed and tucked into a card. Premium books print without any Little Promises marking.

Coupon books for other occasions

A Mother's Day coupon book of things you'll actually do

Start your book →

Making one for something else? Start from scratch or see how it works.